Author's Posts

  • The Energy Exchange: Sales Attitude and Paycheck Correlation0

    Understanding The Dynamic Did you ever notice that top-performing salespeople tend to have a certain personality in common? It almost feels like they talk the same talk, walk the same walk, and see things differently than their clients do. Unlike what others might say, it doesn’t always feel predatory or shark-like. Rather, it’s always very

    READ MORE
  • Adding Urgency Works to Increase Sales0

    Let’s start this article with a story that seemingly has little to do with the tanning industry. The other day, I had a moment of weakness when I decided to browse Shein for some new clothing. On the site, there was a beautiful sundress I just wanted to buy so badly—but I was running out

    READ MORE
  • Maintenance Matters

    Maintenance Matters0

    A strong maintenance plan is essential for your salon. Running a successful salon or spa involves more than offering quality services. It depends on a seamless interplay between your technology, personnel, and equipment. These elements are deeply interconnected, and their performance can directly affect your day-to-day operations. That’s why having a comprehensive maintenance plan is

    READ MORE
  • “Too Much of a Good Thing”

    “Too Much of a Good Thing”0

    In the wellness and spa industry, light therapy is often marketed as a cure-all, an easy and noninvasive solution to everything from wrinkles and joint pain to energy slumps and injury recovery.  But like many things in life, more is not always better, and not everyone is a candidate for this modality. While photobiomodulation (PBM)

    READ MORE