• Adding Urgency Works to Increase Sales0

    Let’s start this article with a story that seemingly has little to do with the tanning industry. The other day, I had a moment of weakness when I decided to browse Shein for some new clothing. On the site, there was a beautiful sundress I just wanted to buy so badly—but I was running out

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  • UV Tanning And Tooth Whitener: What Attendants Should Know0

    As a tanning professional, it’s important to know how your accessories and add-ons interact with your technology. Everything from the lotion you sell to the quality of your tanning mitts can make a difference in the outcome of your clients’ tanning experience.    I am the proud founder of Twilight Teeth, the original UV-reactive tanning-friendly

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  • Tanning: Coming To A College Near You!0

    When I was in college at Monmouth University, I was surrounded by Jersey Shore guido culture. All my classmates were heavily tanned. They all rocked the same hair extensions. They all had the same thick black mascara and some even had the Snooki poof. And acrylic nails? Yep. You betcha!   Needless to say, my

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  • Innové Beauty & Wellness Ushers In A New Era Off Full-Body Skincare Backed By Science And Technology0

    Sunless Inc., the company behind iconic brands like Mystic™, Norvell®, VersaSpa®, and Wellfit™ is now operating under a bold new name: INNOVÉ Beauty & Wellness.   The company is evolving, setting its sights on a much broader canvas: redefining the entire beauty and wellness industry with cutting-edge technology, personalized solutions, and science-backed formulations to deliver full-body

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  • Where’s The Beef?0

    The hottest trending all natural wellness product that has taken over Tik Tok in 2025 is the re-emergence of Beef Tallow.  For centuries, people have relied on tallow for its moisturizing and healing properties and now with the help of the TikTok shop, it has become one of the most requested skincare products by men

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  • Behold, The New Face Of The Tanning Industry0

    Right now, a silent revolution is happening in tanning salons across the country. Tanning salons have always been famous for offering two main services: tanning and sunless tanning. After all, they are tanning salons—not hair salons or nail salons. Of course, they’d be there for a sun-kissed glow, right?   Well, things are starting to

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