Heartland Presents - The Hidden Dangers of Skipping Certification Every Salon Owner Must Know
- Business Operations
- March 12, 2026

Are you tired of the endless struggle to find good help? Wondering why talented candidates often turn into disappointments? This episode cuts through the noise — revealing real, raw truths about hiring, attitude, and that elusive quality of pride in work. If you’re ready for your salon to thrive with the right team, this is
READ MOREOn Heartland Presents, Joe Schuster highlights a critical issue in the indoor tanning industry: confusing training with certification. Many salons rely on supplier demonstrations, but without certification, staff may lack foundational knowledge of UV exposure, skin response, and safety. Certification builds the base for responsible tanning, better customer guidance, and preventing overexposure. Schuster also notes
READ MOREWhen it comes to tanning salon aesthetics, one thing almost always seems to be true: owners love a summery look. As a person who has done branding work and graphic design, I know there’s a lot of love for the days of summer in this industry. It makes sense, too. Everyone associates tanning with vacations,
READ MOREUnderstanding The Dynamic Did you ever notice that top-performing salespeople tend to have a certain personality in common? It almost feels like they talk the same talk, walk the same walk, and see things differently than their clients do. Unlike what others might say, it doesn’t always feel predatory or shark-like. Rather, it’s always very
READ MORESalon Profitability Starts Here: Operating Cost Calculator The fastest way to protect your profits is to fully understand your true operating costs—and electricity is one of your largest ongoing expenses. This simple, dollar-based calculator gives salon owners and franchisees an easy way to estimate power costs and confidently build pricing models that maintain margins even
READ MOREI’ll be blunt: I can be a bit of a stereotype at times. I’m half-Italian. I’m a DJ. I live by the Jersey Shore and I do enjoy having a golden brown tan. As someone who works in the trendy, lively world of nightlife, it’s easy for me to notice the newest things hitting TikTok
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