Community: It’s About Time – Flight 3
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Thank you for taking the Community: It’s About Time Final Exam.
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- Question 1 of 8
1. Question
What are three forms of Community?
CorrectThat’s right! Getting involved in these three Community forms will help you grow your business, as well as give something back.
IncorrectNot quite. Getting involved in the industry Community, local business Community, and salon Community is a great way to grow your business while giving back.
- Question 2 of 8
2. Question
True or False: Volunteering your time to an earned media event never pays off financially.
CorrectGood job! Good publicity from community involvement can help your business grow.
IncorrectActually, good publicity from community involvement can help your business grow.
- Question 3 of 8
3. Question
True or False: The Indoor Tanning Association (ITA) is an industry organization founded to protect the freedom of individuals who wish to achieve a suntan, via natural or artificial light and seeks to work with federal, state and local governments to ensure that this freedom is not restricted.
CorrectThat’s right! The ITA is an organization that protects tanners while working with federal, state and local governments.
IncorrectActually, this statement is true. The ITA is an organization that protects tanners while working with federal, state and local governments.
- Question 4 of 8
4. Question
Earned media may include a variety of formats such as coverage on the news. Select the other examples of earned media below.
CorrectThat’s right! Earned media (free media) refers to favorable publicity gained through promotional efforts other than paid advertising.
IncorrectNot exactly. Earned media (free media) includes formats such as television coverage, letters to the editor, newspaper articles and Internet coverage.
- Question 5 of 8
5. Question
To Make Time for Community: first, get a handle on time, next set goals to build Community and then what?
CorrectYou got it! Prioritization is an important step in achieving your goals.
IncorrectNot quite. You need to prioritize to Make Time for Community.
- Question 6 of 8
6. Question
For publicity and to generate community support for a promotional effort, when should a press release be submitted to TV, radio and newspapers?
CorrectThat’s right! Submit press releases to TV, radio and newspapers for publicity both Pre- and Post-promotion to generate community support.
IncorrectNot quite. Submit press releases to TV, radio and newspapers for publicity both Pre- and Post-promotion to generate community support.
- Question 7 of 8
7. Question
Goals determine the activities and purpose of community involvement. Select five characteristics of a clearly defined goal.
CorrectGood job! Set goals that are: specific, measurable, attainable, realistic and timely.
IncorrectNot exactly. Set goals that are specific, measurable, attainable, realistic and timely.
- Question 8 of 8
8. Question
True or False: It is NOT necessary to have specific social media safety policies in the workplace to govern the usage of the Internet and social network sites.
CorrectThat’s right! Every salon should have clear policies about social media safety in the workplace.
IncorrectActually, this statement is false. Every salon should have clear policies about social media safety in the workplace.
