• Three Things You Must Know About Selling To Younger Buyers0

    Salespeople are getting older.  Buyers are getting younger.  You have a disconnect.   In raw terms, the average age of a professional B2B salesperson in the United States is 47.1 years old.  Fifteen years ago, that number was 42, so the sales profession is graying.  Meanwhile, the average age of a B2B purchasing agent right

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  • Are You Ready To Take Your Business To The Next Level?0

      When you first launched your business, you likely directed your energy on excelling at one core service: tanning.  If you haven’t already started broadening your focus, now is the ideal time to explore ways to diversify your offerings.     At this moment, so many people have a heightened awareness of the importance of living

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  • When You Get the Sale, Stop Talking0

    After years of working in sales and marketing, I’ve noticed one major habit that many salespeople share: they love to talk. And not just a little, they talk a lot. Some salespeople can take up all the air in the room because they can’t stop talking. Now, in some situations, controlling a conversation is a

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  • When Should A Salon Fire A Client?0

    April showers bring May flowers. Allow your salon to bloom with success this season. The month of May is full of many holidays to celebrate and take advantage of for promotional giveaways and celebrations throughout your salon. Let’s talk about the best ideas for boosting sales. Celebrate Good Times!   We of course have our

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  • Consulting vs. Selling0

    Consulting vs. Selling: What’s the Vibe? The beauty and spa world is all about looking good and feeling great, there are different ways for salons to connect with their clients! Let’s break down the difference between two primary approaches: consulting and selling. They both want to make money and keep customers happy, but they have

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  • Ongoing Employee Training0

    It’s peak season, and you know what that means: hiring season! Did you recently hire employees and require them to get a full-scale training session? I’m willing to guess yes. Let’s ask another question.  Once your employees are initially trained, is it a mandatory aspect of their job responsibilities to participate in ongoing training? Training

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