Mixed Media – (GEM)
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Thank you for taking the Mixed Media Final Exam.
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- Question 1 of 8
1. Question
What is a marketing plan?
CorrectThat’s right! Your marketing plan should list goals and how to achieve them.
IncorrectThat’s not quite right. A marketing plan will list goals and how to achieve them.
- Question 2 of 8
2. Question
Which of the following would NOT generally be considered a beneficial method of marketing a modern salon?
CorrectYou got it! Social media, television, and public relations all fit in with a modern salon’s marketing methods.
IncorrectNo, that’s not quite it. Whereas waving to traffic doesn’t fit in with a modern salon’s marketing methods, social media, television, and public relations do.
- Question 3 of 8
3. Question
When evaluating marketing media, what should you consider? (Select all that apply.)
CorrectYes! You want to consider your target market, the effective service area, and your message when evaluating market media.
IncorrectNo, that’s not it. You want to consider your target market, the effective service area, and your message when evaluating market media.
- Question 4 of 8
4. Question
What are the advantages of including social media as part of a mixed media marketing plan? (Select all that apply.)
CorrectThat’s it! All of these are advantages of including social media as part of your plan.
IncorrectActually, all of these are advantages of including social media as part of your plan.
- Question 5 of 8
5. Question
When a guest has an experience that generates buzz about your business, what can be said about it?
CorrectYou got it! The buzz generated by the experience you create at your salon IS your best marketing.
IncorrectNo, that’s not quite it. Remember — sometimes, the buzz generated by the experience you create at your salon IS your best marketing.
- Question 6 of 8
6. Question
Drag and drop each of the descriptions on the top to link it to the appropriate form of marketing on the bottom.
Sort elements
- Sets you apart from other businesses; can be protected under trademark laws
- Communicates who you are and what you do (direct mail, billboards, television)
- How you relate to your guests & community; provides positive exposure
- Gives specific reasons for using your services (coupons, "groupons," giveaways)
- Web-based/mobile technologies turn communication into interactive dialogue
- Logo Identity
- Advertising
- Public Relations
- Promotions
- Social Media
CorrectThat’s right! You matched all the forms of marketing correctly.
IncorrectThat’s not quite right. You did not match all the forms of marketing correctly.
- Question 7 of 8
7. Question
True or False: A marketing plan should contain just one form of advertising. One form of advertising is effective enough to stand on its own.
CorrectThat’s right! For optimum effectiveness, your marketing plan should contain multiple media.
IncorrectThat’s not right. For optimum effectiveness, your marketing plan should contain multiple media.
- Question 8 of 8
8. Question
Select all the statements that are true about Relationship Marketing.
CorrectYou got it! Relationship Marketing focuses on building relationships and is less expensive to cultivate than it is to seek new guests.
IncorrectNo, that’s not quite it. Relationship Marketing focuses on building relationships and is less expensive to cultivate than it is to seek new guests.
