Mixed Media – (GEM)

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Question 1 of 8

1. Question
What is a marketing plan?
- An in-depth written document, outlining the steps that are to be followed to achieve the goals outlined in the plan, usually related to gross sales
- The total money you have available for advertising
- Professionally printed brochure for selling more memberships
- Your company's website address
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Question 2 of 8

2. Question
Which of the following would NOT generally be considered a beneficial method of marketing a modern salon?
- Television
- Public relations
- Waving to cars from the side of the road
- Social media
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Question 3 of 8

3. Question
When evaluating marketing media, what should you consider? (Select all that apply.)
- Your target market – who are you trying to reach? Who are your guests?
- The effective service area – what area does the medium reach/cover?
- The message – how effective is the medium at delivering your message?
- The amount of free stuff you can get from the sales rep.
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Question 4 of 8

4. Question
What are the advantages of including social media as part of a mixed media marketing plan? (Select all that apply.)
- Interactive showcase of exclusive offers and promos
- One-on-one communication with guests
- Free advertising
- "Buzz" created about your business
- Instant brand recognition
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Question 5 of 8

5. Question
When a guest has an experience that generates buzz about your business, what can be said about it?
- The Experience IS the Marketing
- Marketing IS an Experience
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Question 6 of 8

6. Question
Drag and drop each of the descriptions on the top to link it to the appropriate form of marketing on the bottom.
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- Sets you apart from other businesses; can be protected under trademark laws
- Communicates who you are and what you do (direct mail, billboards, television)
- How you relate to your guests & community; provides positive exposure
- Gives specific reasons for using your services (coupons, "groupons," giveaways)
- Web-based/mobile technologies turn communication into interactive dialogue
- Logo Identity
- Advertising
- Public Relations
- Promotions
- Social Media
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Question 7 of 8

7. Question
True or False: A marketing plan should contain just one form of advertising. One form of advertising is effective enough to stand on its own.
- True
- False
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Question 8 of 8

8. Question
Select all the statements that are true about Relationship Marketing.
- It focuses on building relationships with your guests.
- It is less expensive to cultivate your existing guest base to cross-sell products and services than it is to seek new guests.
- It allows you to reach a wide audience at specific times in a cost-effective manner.
- It is difficult to monitor and control the messages that other people in the network share about your business.
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Mixed Media – (GEM)

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