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Question 1 of 8
1. Question
What is a marketing plan?
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Question 2 of 8
2. Question
Which of the following would NOT generally be considered a beneficial method of marketing a modern salon?
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Question 3 of 8
3. Question
When evaluating marketing media, what should you consider? (Select all that apply.)
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Question 4 of 8
4. Question
What are the advantages of including social media as part of a mixed media marketing plan? (Select all that apply.)
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Question 5 of 8
5. Question
When a guest has an experience that generates buzz about your business, what can be said about it?
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Question 6 of 8
6. Question
Drag and drop each of the descriptions on the top to link it to the appropriate form of marketing on the bottom.
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- Sets you apart from other businesses; can be protected under trademark laws
- Communicates who you are and what you do (direct mail, billboards, television)
- How you relate to your guests & community; provides positive exposure
- Gives specific reasons for using your services (coupons, "groupons," giveaways)
- Web-based/mobile technologies turn communication into interactive dialogue
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Logo Identity
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Advertising
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Public Relations
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Promotions
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Social Media
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Question 7 of 8
7. Question
True or False: A marketing plan should contain just one form of advertising. One form of advertising is effective enough to stand on its own.
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Question 8 of 8
8. Question
Select all the statements that are true about Relationship Marketing.
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