Membership Mojo – Flight 2
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Thank you for taking the Membership Mojo Final Exam.
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- Question 1 of 8
1. Question
What are the three elements of the ART approach to selling more salon memberships?
CorrectYes! ART stands for Attract, Recommend, Transact.
IncorrectNot quite. In this case, ART stands for Attract, Recommend, Transact.
- Question 2 of 8
2. Question
Which of the following is true about membership programs?
CorrectThat’s right! Membership programs do generate profits for your salon.
IncorrectThat’s not quite right. Membership programs generate profits for your salon.
- Question 3 of 8
3. Question
Select all the true statements.
CorrectYou’ve got it. The only statement that is NOT true is that it’s best to run the same promotions without changes.
IncorrectThat’s not quite it. The only one of these statements that isn’t true is that it’s best to run the same promotions without changes.
- Question 4 of 8
4. Question
What does an EFT payment allow a guest to do?
CorrectThat’s right! Electronic Funds Transfer (EFT), allows a guest to have membership fees automatically deducted from their bank/credit card account.
IncorrectThat’s not quite right. Electronic Funds Transfer (EFT), allows a guest to have membership fees automatically deducted from their bank/credit card account.
- Question 5 of 8
5. Question
Which offering provides the most value for your salon guests?
CorrectYes! The experiences you stage provide the most value for your guests.
IncorrectActually, it’s the experiences you stage that provide the most value for your guests.
- Question 6 of 8
6. Question
What does “class marketing” – an upselling strategy – help you to do?
CorrectYes! Class marketing positions your products and services as a better and more convenient way to tan, thus, the small fee for using it is well worth it.
IncorrectNot quite. Class marketing positions your products and services as a better and more convenient way to tan, thus, the small fee for using it is well worth it.
- Question 7 of 8
7. Question
True or False: Check verification services allow a business to call in advance of accepting a guest’s check as a form of payment.
CorrectThat’s right! The check verification service will let you know if the guest has been reported for bad checks in the past or if the guest has any check problems pending.
IncorrectThat’s not right. The check verification service will let you know if the guest has been reported for bad checks in the past or if the guest has any check problems pending.
- Question 8 of 8
8. Question
As a general rule, in which months should you prepare membership promotions that will occur in April, May, and June?
CorrectYou’ve got it. Allow enough time to plan ahead in order to make sure the promotion is put together accurately and professionally.
IncorrectThat’s not quite it. Allow enough time to plan ahead in order to make sure the promotion is put together accurately and professionally.
