Lotions should be a great profit center for your salon. Understand the different types of lotions, their purposes and features so you can meet specific guests’ needs and sell the appropriate lotions. Bottom line: love your lotions and they’ll love you back.
Lotions should be a great profit center for your salon. When you effectively communicate the benefits of your lotion product lines, you’ll be able to address their specific needs and increase your bottom line.
After completing this Sun is Life module, you will be able to:
- • Explain different lotion types and features.
- • Cite the lotion characteristics that trigger a guest’s purchase.
- • Discuss effective selling tools.
- • Apply the Guest Experience Principle: Show, Don’t Tell.