Successful marketing requires an artful blend of traditional and non-traditional methods. Learn to leverage the new generation of marketing vehicles – social media – to market your business and manage your online reputation. Social networks and social commerce are changing the marketing game. Traditional marketing like advertising and direct mail are still an important part of any marketing plan, but today’s consumers are increasingly turning to their social networks of friends for trusted advice, reviews and buying decisions. How you manage these networks – and what the people in them say about your salon experience – is vital to the success of your overall marketing plan.
A solid plan will review the opportunity of “tried and true” one-way messaging such as direct mail, radio, TV and print advertising. But it also needs to include a social networking strategy to help establish two-way, interactive communication between you and your guests.
After completing this Sun is Life module, you will be able to:
- • Leverage social media to market your business and manage your online reputation.
- • Cite the various media and beneficial methods of marketing.
- • Evaluate ideas for developing a marketing plan.
- • Apply the Guest Experience Principle: The Experience IS the Marketing.