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“Indoor tanning retailers have needed a fully integrated educational and training program for decades. It’s not enough to acquire selling tips on equipment and lotions alone. Successful tanning salon owners and managers must be technically certified. But, they also have to develop their managerial skills and marketing acumen. The certification and training education produced by ist magazine’s Sun Is Life program, along with their licensed trade school for tanning, (the first in the industry!) has provided leadership that tanning salons need and want for a new generation of tanning professionalism. I am quite excited about this program and highly endorse it for all single and chain salons!”

John Farr
President/CEO of The Power Group Company
A tanning industry management and marketing solutions consulting firm.