A salon visit without a great tour is like a meal without an appetizer. Learn to serve up a 5-star tour experience that’s sure to end in sweet rewards.
Learn how to use the salon tour to educate guests, showcase your facilities and then pull it all together with your own memorable Signature Moment.
A salon tour should be more than just a walk-through of your tanning rooms. An average tour will educate and inform your guests. A good tour is customized to your guests’ needs and helps create interest in your products and services. But, a great salon tour … creates anticipation, a desire to buy, and leaves guests with a positive and lasting impression of your salon.
After completing this Sun is Life module, you will be able to:
- • Recognize Step 4 of the Seven Steps in the Sales Process: Tour & Advise.
- • Stage a memorable tour to showcase your facility.
- • Gather guest info to recommend appropriate next steps.
- • Advise guests in ways to maximize their tanning experience.
- • Apply the Guest Experience Principle: Signature Moment.