Put your best foot forward each time a guest enters the salon. Take the guesswork out of qualifying each guest to give them what they really want. Learn about your role and goal in the first crucial minutes when guests enter the salon. These early interactions are a huge factor in a guest’s decision to …
Most guests will play by the rules, but once in a while you’ll need to assert your authority to ensure they do. When appropriate, you can give the guest something to say “Yes” to as well, instead of leaving them with a flat “No”. Learn the fine line between effectively handling guest complaints vs. standing …
There are a lot of myths floating around about tanning. Equipped with the correct information, you can help your guests make responsible tanning choices, ones that are best for them. Learn how to give guests correct, accurate, up-to-date info in the salon, on the phone or online, so they can make educated decisions about tanning. …
A salon visit without a great tour is like a meal without an appetizer. Learn to serve up a 5-star tour experience that’s sure to end in sweet rewards. Learn how to use the salon tour to educate guests, showcase your facilities and then pull it all together with your own memorable Signature Moment. A …
Tanning memberships offer your guests a level of exclusivity, convenience and value. They also provide your salon with a predictable source of revenue. Learn these simple steps and you’ll soon discover the ART of finding your Membership Mojo. Learn to effectively promote, recommend and sell salon memberships on a consistent basis and you’ll provide greater …
Lotions should be a great profit center for your salon. Understand the different types of lotions, their purposes and features so you can meet specific guests’ needs and sell the appropriate lotions. Bottom line: love your lotions and they’ll love you back. Lotions should be a great profit center for your salon. When you effectively …
Offering sunless tanning at your salon allows your guests more choices and expands your revenue opportunities. Get to know the ins and outs of the sunless process and realize the potential of this growing market. Whether offered as a spray booth or airbrush system, training is your key to understanding, operating, and maintaining your salon’s …
Find, interview and keep your staff motivated and engaged. Learn best practices for finding and interviewing new staff – then strategies to help keep them motivated and engaged, which can help you keep key team members. When you hire in the right people, your guests are happier, your workplace is happier, and you are happier. …
From opening and closing procedures to everything in between, proper employee training is vital to your business. Combine ongoing staff training with real world experience and you’re building a sound foundation for success. Learn to weave together your formal training with the valuable work experience you gain on a daily basis, and you can acquire …
There are important federal laws that govern the operations of tanning salons and equipment. And depending on where your salon is located, your state, city and county may have additional laws, as well. Many states monitor and inspect tanning salons to protect the public health and safety of guests. Learn to ensure you are in …
