Amagansett Mom Creates “The Safest Sun Protection You Can Give Your Children”


By David Rattiner

Kristen Peterson, a full time Mom and entrepreneur in Amagansetthas created a new sunscreen that has sun worshippers excited. babyhampton (yes that “b” is small on purpose) has announced the launch of its beach*bum spf 30 sunscreen.

babyhampton beach*bum spf 30 sunscreen is a mineral-basedsunscreen made from zinc oxide—the most effective mineral to provide broad-spectrum protection against both UVA (causes cancerand premature aging) and UVB (sun burning) rays. Its certified organic ingredients, including grape-seed extract, green tea and rose hip antioxidants, shea butter, and extra virgin olive and jojoba oils, help moisturize the skin while protecting from the sun. Unlike other sunscreens on the market, babyhampton’s formula does not contain the chemicals oxybenzone, octocrylene, avobenzone, octisalate, octinoxate or retinyl palmitate. “There are not enough studies on the long-term effects of chemical sunscreens on children, so why take the risk when we have a safer option?” Kristen said.

Kristen Peterson created babyhampton after struggling to find a chemical free, safe and effective sunscreen to protect her two young children, Stella and Baeke. “Living in a beach community and wearing sunscreen every day I wanted to make sure my children were getting the best broad-spectrum protection without all the chemicals,” she said.

Kristen says that people pay too much attention to SPF alone. The SPF number indicates the amount of time a person can stay in the sun without burning (UVB rays), it does not relate to UVA radiation which causes long term skin damage and cancer. The effectiveness of sunscreen greatly depends on time of day, skin type, UV index,sunscreen brand, water, sweat, etc, so SPF often gives a false sense of protection, even when people know what the number means.

Until new FDA sunscreen regulations take effect this December, current labeling of sunscreen products may be misleading consumers about protection. Sunscreens are in the process of having to pass an FDAbroad-spectrum test, which means that although some are currently labeled broad-spectrum, they may in fact not be.

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